"I understand, to return to an earlier example, why people would come to the point where they would be willing to drop five bucks on a cup of coffee. Okay, I think. It's a free country and you obviously have a lot of money. And if you don't have a lot of money, or you haven't bought into the aesthetic coffee imperative, I understand staying with the older drop coffee. Great. Still a free country. But what I don't get is the idea of someone spending five dollars on a cup of coffee as a way of expressing solidarity with peasants the world over. Look, you're rich. Come to terms with it."